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WordPress is a very popular content management system and is constantly evolving. Therefore it already has many possibilities for search engine optimization. However, there are still some gaps that can be filled with plugins. Below we present five of these plugins that you should take a closer look at.
Yoast - a solution for (almost) everything
Yoast is certainly one of the best known and most widespread SEO plugins for WordPress. Even with the free standard version, you can customize the title and description for articles, set Canonical links and create XML sitemaps. Canonicals are important to avoid duplicate content due to multiple URLs per page. Sitemaps help Google and other search engines to get an overview of the links existing on a website.
A very useful function of Yoast is called "Permalink clean up". This function provides simple and search engine optimized URLs without parameters and unnecessary characters.
All in all Yoast can be called an SEO-Basis-Plugin, which should be installed in any case. Download Yoast
SEO Friendly Images
Images should also be considered in search engine optimization. In addition to the size of the images, it is important that they have Alt and Title attributes that describe the images in more detail. Search engines are still dependent on such information because the content of the images themselves cannot (yet) be properly evaluated. A plugin that supports inserting these attributes for images is SEO Friendly Images.
All in One SEO Pack
Similar to Yoast, the "All in One SEO Pack" also offers a number of optimization options. In addition to XML Sitemap support, help is available for integrating Google Analytics, optimizing titles, automatically generating meta tags, and much more. This plugin can also be downloaded for free. Download All in One SEO Pack
WordPress Popular Posts
Internal linking to websites is an important ranking factor. Only pages that can be reached via links can be found and indexed by the search engines. The plugin "WordPress Popular Posts" can be used to improve the internal linking. It shows a list of the most requested contributions on a website and links these in each case. One can freely choose the time span for it. In addition, several widgets with different settings can be displayed simultaneously. Download WordPress Popular Posts
Linkpatrol: Control over outbound links
A website grows and changes over time. There are also constantly new incoming and outgoing links added. It is important to know that bad outbound links can pose a threat to the ranking of a page. If Google is of the opinion that a link has been bought or otherwise manipulated, this can become a problem.
Linkpatrol helps you keep track of outbound links. This plugin shows an overview of all links from articles. You can sort these links according to domains, link texts or also according to the authors of the respective articles. In this way, for example, all links pointing to a problematic domain can be deleted or set to "nofollow".